Went to MoMoDc meetup last night. The Davis Wright Tremaine conference area was swell – not to mention free drinks and snacks!
Met some wonderful people and the panel discussion on mobile payment was interesting. One of the main points made was why mPayments is having a hard time in getting traction here. There is NFC as a possibility, QR codes and many other “ideas” to disrupt the mPayments area. But this fragmentation is also a reason why there is not much going on. Starbucks is the ONLY company which has successfully implemented mPayments.
Another reason pointed out for slowness in mPayments adaptation is credit card. Credit cards are easy to use, they accepted almost everywhere and are very secure (zero liability if the card is stolen) from consumer perspective.
The market fragmentation is due to carriers, technology companies (Google, Paypal), merchants and providers all want the share of the “data” pie. The main reason why everyone wants to do their own thing is because they want to know exactly what the consumer is doing. CapitalOne already has in app deals based on where you spend your money. Every loyalty card we use, the merchants track what we buy and where we spend the money. Two interesting articles on this point:
- From New York Times – How Companies Learn Your Secrets
- From Forbes - How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
This brought up an interesting discussion on privacy and merchants walking the fine line between creepiness and making consumer feel OK. Even if something is legal, does it make it OK for merchants (or card issuers or carriers or any one) to use it?